CUSTOMER EXPERIENCE: Panel

Customer Experience Panel – Customer experience is a crucial strategy for operators to increase retention and ARPU. It costs up to 5 times more to acquire a new customer than to retain an existing one and the success rate of selling to an existing customer is 60-70% where the success rate of selling to a new customer is just 5-20%

(Moderator) Partner – McKinsey and Co

Managing Director: Communications, Media, Technology Africa – Accenture

CEO, Orange Finances Mobiles Senegal & Director, Digital Financial Services, Orange Sonatel Cluster – Orange ( Badge Sponsor )

Sales Director Africa – Matrixx  ( Workshop Sponsor )

VP Sales Africa – Mavenir