What must a country do to attract investment from the big players

We are seeing many countries across Africa looking to attract the big Telco players to set up operations with new license opportunities and share ownership in incumbent operators. What do countries need to do in order to attract these big players into their market. Is it only down to market size? Can smaller countries make themselves more attractive to investors?

Solomon Kassa – TV Personality, Tech Strategist, Author EBS TV and Fortune 500 (Moderator)
Orange – MTN  -Vodacom – Etisalat